Ongoing Updates/Thoughts on Free Corporate Video Contest

The idea of this ongoing loose form blog post will be to provide insight and updates as they relate to the free corporate video contest offered by myself and my brother Brandon Carlson. Keeping you in the loop as the project progresses from the planning stages, selection of winner, pre-trip preparations, travel, filming, editing and final release. Please be aware that this particular ongoing blog will be creative, loose and flexible in nature. It may include written updates, photos, short video, random thoughts, sketches…..hell maybe even a poem or something?

I will post in chronological order with the most recent updates on top. 


December 14th Update
Drumroll please……….the 12 finalists for the Free Company Video Contest are:

David Cox, Ryan Scalera, Nyle Bayer, Andy Bush, Lisa Petronio, W Dean Salyer III, Katrina Bell, Jeanne Fisher, Jeremy Golar, George Grombacher, Lucas Biefelt, Karin Alvarado.


December 11th Update
Picking the final 12 today.  Using an orange highlighter for the final decisions and feeling super guilty about all this.  I hate saying “No”  I wish I could give away 50 free video productions.  So many cool Advisors that signed up for the chance.  😦  Sucks to eliminate some of them.  Will release final list of 12 tomorrow before midnight (PST).   Good Luck! 


December 7th Update
Below is the list of everyone that commented ‘Lets Do Dis’ on the original post and Chad Johansen’s repost and any reshares.    How do we pick the top 12 from these 50?  I will personally stalk each and every one of them.  I am going to check their social accounts, websites, posts, etc.  Try to get a feel for who they are and what they are all about.  The goal is to find 12 finalists that Brandon (my brother) and I think we could make a KICK ASS corporate video with.  It should be noted that since nobody from Hawaii entered the contest that everyone is now on level ground when it comes to location.  I honestly have no preference (now that Hawaii isn’t on the list)….New York, Texas, Virginia, Minnesota, Louisiana, Oregon, Florida, Kentucky…it all sounds good and fun to me. 

Had someone from Hawaii entered, I would have completely rigged the whole thing and made sure that they won.   And I just spent the month of November in Maui, but “too much” Hawaii time is not actually a thing. 

I will post the final 12 next week and each will get a congrats email or Linkedin message, letting them know nest steps. 

Okay, my internet stalking starts now…starting at the top of the list and working my way down.  Googling: “David Cox Hermitage Wealth Management”  and directed to    First thoughts:  Pretty nice website and looks like they already have taken a stab at some corporate video creation in the past.   Based on David’s LinkedIn pic he looks like a pretty nice Dude.  Then I find out that David has SIX kids….thatta boy!  I think there is a story in that for sure, if you can raise six kids, then retirement plans should be a piece of cake.  They got a cool link on the website titled 2 Minute Drill for Retirement Readiness, I like that.   All in all, looks like a successful shop and a great story.  Pretty sure we could find a cool angle here, dig deep and put on film what makes Hermitage different.   Okay, lets see what old Google says about “Ryan Scalera Everything Benefits”


December 6th Update
Putting the finishing touches on the survey questions for the 12 finalists.  What are we hoping to accomplish with these survey questions?  We want to know more about the Finalists and their businesses.  What is unique or special about what they do?  What motivates them?  What do they love about 401k?  What do they hate about 401k? Who is their favorite band?  Favorite ice cream?    YOU KNOW…WHAT MAKES THEM TICK.

December 5th Update
I posted the below on Linkedin on Saturday November 24th, probably not the smartest thing to post something important like this on a Saturday, but I had been planning and thinking about this project for a long time.  I was excited to finally pull the trigger. The response was everything we were hoping for as we had over 50 people sign up for a chance to win a FREE FULLY PRODUCED COMPANY VIDEO.  I mean, really why wouldn’t they sign up. The shit is legit for free.


Now what? How do we pick a winner? Random selection?…no way am I leaving this project to chance. My brother and I decided to narrow it down to an even dozen applicants and then send those twelve a survey of questions, then pick the final three where we will have face to face video chat interviews.  From the final interviews we will pick our winner.

Stay Tuned:  the twelve selected will receive a congrats email and a link to the survey during the week of December 10th. 

Here is some inside information (excerpt from the conversation) on a phone call I had with my brother about what kind of winner we are hoping for.

As much as I want to show a ‘zero to hero’ kind of story, we cant risk choosing somebody who cant hold their own on camera, not for this project at least, some decent charisma will be key.” – J.D.

I also don’t think it is smart to pick someone that already is kicking ass in video, we want to show that we can take your typical Advisor and create an awesome video.” – Brandon

I am not sure if I want a big successful shop or a smaller boutique shop, I guess that doesn’t really matter….either one should work.” -J.D.

I have been all over the internet  watching Advisor Company videos and holy shit man!  99% of em’ follow the same look, feel and narrative.  So LAME!  With this video project we will do everything in our power to avoid this sucky and boring template.  Cool visuals, fresh ideas, storytelling and creativity will be our approach. 


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